THE STAR GUIDETHE STAR GUIDE

WHAT MAKES IT UNIQUEWHAT MAKES IT UNIQUE

The TGCSA Star Guide is the only OFFICIAL accommodation guide endorsed by South African Tourism and the Department of Tourism. The Star Guide is a comprehensive guide displaying a selection of graded establishments in South Africa within the accommodation and conference venue sector.

The Star Guide is a modern and user-friendly A5 booklet. All content is designed in- house, allowing for a consistent, world-class look. Customised maps and the latest photographs are used throughout to enhance visual impact. Government Departments now have to use star-graded establishments, and so use The Star Guide for placing bookings.

TGCSA makes use of the official channels of SA Tourism, Department of Tourism and other structures to ensure distribution to optimal audiences:

AUDIENCEAUDIENCE

The Star Guide is distributed at various local Trade Shows including Indaba, Meetings Africa and Getaway Show. 4 000 guides are distributed annually at these local Trade Shows.

We distribute 7 000 copies to members of the Local Travel Trade including inbound tour operators, retail travel agents, conference organisers, corporate travel desks, government procurement departments

Through strategic alliances members of the International Travel Trade including SA Tourism international offices, International travel shows including Top RESA (Paris), ITB (Berlin) & WTM (London), SAT roadshows, Dept of Tourism and SA Embassies overseas we distribute 10 000 guides.

With the help of various Tourism bodies we distribute 5 000 provincial and local tourism offices, SATSA and other local tourism authorities, FEDHASA, SA Tourism head office.

Specialist audiences which include the TGCSA, graded establishments, advertisers, foreign embassies in SA, other opportunities help us distribute 4 000 guidebooks.

In total 30 000 Star Guides are distributed annually!

ADVERTISING FACTS & FIGURESADVERTISING FACTS & FIGURES

Book Size: A5 Booklet
Print Run: 17 500 copies
Star Guide App: 5 000
eGuide is the electronic version, easy to read by clicking through the pages on-screen: 7 500
Publication Date: April 2014
Frequency: Annual

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