ORANGE COLLECTIONORANGE COLLECTION

WHAT MAKES IT UNIQUEWHAT MAKES IT UNIQUE

Orange Collection (formerly Solomon’s Guide) is an iconic brand in tourism, with a 44 year history in Southern Africa, and in more recent years also in East Africa.

With a clear focus on larger properties – resorts, lodges and hotels, and conferencing & special event venues – Orange Collection is the go-to guide for travel agents, tour operators, event planners and conference organisers working in Southern and East Africa.

Moja Media’s set of three guides - Orange Collection, Portfolio Collection and Moja Heritage Collection - bring together the best in SA accommodation, event venues and cultural activities.

This is achieved via both electronic and print media. 

Orangecollection.co.za features an attractive layout with interactive Google Maps, detailed property pages with image galleries and user-friendly browse-ability, complemented by a streamlined reservations system.

The associated eGuide is an electronic version of the printed publication, and is easy to read by clicking through the pages on-screen. The eGuide can be used on PCs, laptops and handheld mobile devices.

The updated Orange Collection App will shortly be released for iPad, and a smartphone version will go live for iPhone, Android, Windows and Blackberry in 2014.

The new DL-size Orange Collection guidebook lists accommodation and venues in Southern and East Africa in a clean, modern layout.

Join Orange Collection - sign up online here.

Audience 

As international travellers rely more and more on the internet for planning and booking their business and leisure travels, we’re meeting this exploding market in the digital space by focusing on excellence around our web and mobile presence.

We’re also putting a lot more energy into being active on social media platforms like Facebook and Twitter to generate brand awareness, web traffic and, ultimately, bookings. An Orange Collection Travel Blog is in the pipeline to add to our arsenal.

Our 20,000 guidebooks are distributed to:

•  PCOs, corporate travel desks, wedding and event planners, and retail agents who focus on MICE

•  Inbound tour operators, foreign embassies in South Africa, Nairobi and Dar es Salaam and tourist info offices in all    featured regions.

•  Outbound agent and operators in emerging markets, Outbound agents and operators in established feeder
   markets, Niche international trade shows in emerging markets andInternational delegates to Indaba

•  Hundreds of other establishments, encouraging pairing of properties across different regions

FACTS & FIGURESFACTS & FIGURES

Digital: eGuide + iPad App + web

DL guidebook 210mm x 98mm, 20 000 copies

Annual Membership: November 2014 - October 2015

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